The Tracking Study On The Stock Price Of The New Board Listed Company ZZ

ZZ company was established in 1996, the industry is the agricultural and sideline food processing industry. Because of the obvious characteristics of the industry cycle, the company's profitability in general, resulting in its financial pressure. In order to solve the financing needs of the company to achieve bigger and stronger goals, the company in December 2014 in the new three board market listing, listing after the two directional issuance, the price was 4 yuan per share and 9 yuan per share. Starting in May 27,2015, the company implemented a market maker system, but the price all the way down. It is due to the two set to increase the price volatility, the stock price after the market downturn, causing widespread concern in the ZZ company's pricing involved. Through the introduction and analysis of ZZ company's pricing process, the paper puts forward some suggestions on its pricing, which can be used as a reference for ZZ company in the future pricing process, and then make the pricing more truly reflect the value of the company.Specific ideas are as follows:firstly, the paper introduces the background and ideas of this paper. Secondly, the paper introduces the development of ZZ company, and analyzes the reasons of the new three board listing. Third, this paper introduces the process of setting up the pricing process of ZZ company, and analyzes the pricing of its fixed price. Fourth, introduce and follow the ZZ company's market making process, and make a comment on it. Finally, according to the research of this paper, the conclusion is drawn.Through the study found that the ZZ company involved in the pricing of the two directional private placement pricing and market pricing. In the pricing process, the basic realization of the function of value discovery and floating shares, but there are still shortcomings, such as placement pricing valuation system has yet to be perfect, increasing price fluctuations, the market price selling and buying less, trading is not active etc.. This paper suggests that in the future of the private placement process, ZZ can introduce more long-term investors, market makers can continue to enhance pricing, regulators should strengthen supervision and punishment, investors should establish risk awareness, in the process of market pricing, ZZ companies can introduce more market makers, market makers should change the profit model, regulators should improve the relevant system and gradually release policies favorable, investors should be rational investment. Finally, I hope that the paper can also provide reference for other three new board listed company, in order to better play the new three board market pricing function.