Research On The Development Strategy Of Jiangxi Local Railway Investment And Construction Group Corporation

This paper is mainly research results by using the theory of strategic management in enterprises at home and abroad, taking Jiangxi Province Railway Investment Corporation(hereinafter referred to as the company) as the main focus on how to develop Jiangxi local railway conforms to the requirements of sustainable development strategy and measures. First, the connotation of enterprise strategic management theory, schools, research methods comb, and put forward the research methods, ideas and content; secondly, using the PEST analysis method and the Potter five forces model analysis of Jiangxi local railway macro environment and industry competition environment analysis, summed up the main opportunities and threats faced by the current development of Jiangxi local railway; thirdly, the use of enterprise resources analysis in Jiangxi the local railway internal resources analysis, to evaluate the company advantages and disadvantages. The study shows that the Jiangxi local railway. Development should focus on "railway and urban development" the main line, through the industrial and financial support, boost the new town of development process, gradually realize the vision of "railway and urban development" and the ultimate strategic objective in three stages. Through sound financial security system, human resources and social security, strengthen enterprise culture construction, increase the variety of factors support, strengthen and related planning coordination and convergence, formulate the implementation of the strategy of dynamic adjustment mechanism of safeguard strategy is proposed.