The Improvement Research Of Overseas Marketing Strategy About Lear Chemical Co.,Ltd.

Lear's chemical co., LTD., as in Sichuan province's largest pesticide development and production of enterprises, is Mian Yang relating to key enterprises,founded by CAEP holdings of listed companies, as well as domestic pyridine class fine chemicals research and development production base. Given that the pesticide industry development mature, form monopoly situation, domestic type pesticide chemical industry transformation and upgrading is the process of restructuring, unable to compete with international pesticide enterprises, but because of the limitation of environmental protection and safety of the pesticide market gap is very big, broad market space. Lear's chemical company is the largest domestic chlorinated pyridine series of herbicide pesticide product research and development and production base,the company chlorinated pyridine class product technology on behalf of the domestic leading level. Through comparative analysis the characteristics of pesticide chemical enterprises at home and abroad, the international pesticide chemical industry is mainly research and development of enterprises, have mastered the key core technology, the production of pesticide technical preparations, and domestic enterprise is engaged in the low-end pesticides by the means of production and more generic foreign pesticide preparation, industry overall profit level is low.As the implementation of the new?safety production law?,?environmental protection law ?, the pesticide chemical company ehs regulatory environment and profound changes have taken place, tighter environmental security, the pesticide industry evolution will be more intense, will further improve industry competition pattern, part of the supply contract and replace the new product will have a better development opportunities. Lear's Chemical company in the domestic and international market, has established a perfect sales network and channels, through the empirical research on the development situation of overseas market, has strong representative and actual application value. Research, therefore, through the empirical analysis, chemical, on the one hand, through the chemical company, overseas marketing strategy for analysis, summarizes the advantages and disadvantages on the marketing strategy, targeted to develop a new marketing strategy andcountermeasures and Suggestions, consolidate and improve the company overseas marketing strategy; On the other hand, through the selection, chemical as the empirical object, help to promote the western region military enterprises achieve transformation and upgrading of enterprise, to the country this type enterprise sets up the benchmarking and incentive effects, led a group of companies to use their advantages to go abroad, occupy the international market share; Finally, as our country agriculture, chemical class production enterprise, in the process of study and improve their overseas marketing strategy, to strengthen the understanding of the industry field, at the same time, the demonstration role in driving can be extended to other areas of the military enterprises, developed a set of general to adapt to the strong overseas marketing strategy, to provide reference for other domestic military enterprises.