The Research Of Marketing Strategy In Corporate Banking Of PA Bank Zhengzhou Branch

In recent years, China's economic growth rate slows down, with the rapid development of Internet banking, banking supervision is more comprehensive and standardized, as well as increased competition, product homogeneity serious impact on the development of commercial banks, the pressure is growing, the growth rate slowed down, profit margins narrowed. From the commercial bank's business model and revenue structure analysis, the company's business sector is an important part of the banking business and the main source of profit, and this state will continue for a period of time, It plays a vital role in the development of China's commercial banks.Since the establishment of the September 2012, PA Bank Zhengzhou branch focus on the strategic objectives of the head office and branch, combined with the characteristics of the local economy in Henan Province, continuous research and analysis, and actively explore how to effectively carry out marketing the company's business, the perfect marketing system and operation mechanism, strengthen the support role of Corporate Banking department, Trade finance department and Investment banking department, the marketing department deep resource actively expand customer, the company line strengthen the promotion of innovative products, improve the management level of refinement, improve the assessment and incentive mechanism, the company business development rapidly. Driven by the company's business, the business scale of the business, business structure and gradually optimize the asset quality remained stable, in the industry competition, has achieved good economic and social benefits, and made a positive contribution to the development of the economy of Henan. But in the company's business booming, the bank is also facing a series of practical problems, such as lack of public marketing capabilities, weak corporate customers, product innovation and promotion poor, marketing channel construction slow, and the market segmentation needs to be strengthened. How to solve these problems effectively, and to ensure the sustainable development of the branch is an important and urgent issue in the management level.Based on modern marketing theory, according to the status PA Bank Zhengzhou Branch business marketing, this paper in-depth analyzes the external and internal environment, points out the problems existing in the marketing of the corporate service, analyzes the cause of the problem. Combined with head office development strategy, using the service marketing theory and 4Cs marketing theory, from the aspects of service marketing, customer development, product innovation, pricing management, channel construction, the paper discusses the optimization strategy of PA bank Zhengzhou branch company business marketing, and puts forward the corresponding safeguard measures in the aspects of employee team building, marketing system, risk control and enterprise culture construction. This research has important practical significance and practical value.