Subject Of Thesis: A Market Positioning Of "Bi Xie Distinguish Pills"

The pharmaceutical industry is a involving national health, social stability and economic development of the sunrising industry. But our country medicine of the business enterprise marketing management and marketing model is still in the lower level of the sales-pushing stage, need to be in marketing innovation to the article, good marketing model and popularize the popularization, is not only beneficial to promote medical commercial enterprise to the healthy development direction, help weaken the kickbacks type of medicine sales behavior, also be helpful for pharmaceutical circulation link cost saving so as to realize the costs of social medicine save, and through professional knowledge marketing and academic promotion, help doctors better implementation of scientific and medical treatment and economic use, and promote the healthy development of the medical health.Along with the country the pharmaceutical industry’s new policy and regulation introduced gradually, as medicine commercial enterprises, how to put the advanced marketing concept and enterprise actual combined, in the fierce competition of advantage, in a constantly changing market environment adopting effective marketing strategy to help realize the development of the enterprise and profit. This article through to Henan Zhongke Pharmaceutical Company always sells products "Bi Xie Distinguish Pills" how to properly market positioning to carry out their marketing activities, and the enterprise operation and countries combined clung has important realistic significance. Using the orientation theory to analyze and study.Based on the case study on the form, through to the present national macro policy analysis to understand relevant policy on the pharmaceutical industry and the influence of the division pharmaceutical company; Through to the "Bi Xie Distinguish Pills" function, sales channel of orientation, competition product analysis, target population positioning and marketing strategies positioning for product market positioning, effectively established "Bi Xie Distinguish Pills" in the target market competitive position, through the use of positioning theory to the comprehensive analysis of the market orientation, know success in the market orientation, behind the foundation and the key with the core competitiveness of the product itself "the products force", consumer is the first need to product requirements, if there is no accurate market segmentation and market positioning, will not have the stronger the core competitiveness of the products, now is age of "bouquet of deep alley", through the marketing and accurate market positioning continue to realize and meet the demands of the people, so the right market orientation to the success of the product is how important! Through summarizing the experience, analysis shortages, and puts forward some Suggestions to improve article 8, for enterprise later to continually upgrade marketing ability accumulate experience.The product’s market positioning is to find a, is occupied the position of the potential future crowd in the heart! There is no perfect market, also do not have a perfect products, only successful market position, orientation in place products to a!...