Henan Agricultural Products E-commerce Trading Platform Project Business Plan

For a long time, China's "big market, small farmers and" contradiction between infrastructure and agricultural supply chains backward, causing individual farmers between the market and the lack of effective and smooth connection, the Lord scattered small agricultural production of agricultural products through the "production by origin market merchants-sales to the secondary wholesalers-retailers-consumers' market distribution channels to consumers, resulting in the distribution channels of agricultural products is too long, and so many unreasonable circulation. Its circulation compared with western developed countries the chain length of expansion almost doubled the flow of direct consequence of this long chain, resulting in high prices of agricultural products, product quality and safety of agricultural products is difficult to be effectively guaranteed and loss is too big, while circulation in excess of product loss which in turn again increased the price of agricultural products, forming a vicious cycle difficult to unravel.This article is for the creation of "Henan Agricultural e-commerce trading platform," written business plan. In this paper, a comprehensive application of theoretical knowledge of strategy, marketing, operations, human resources and finance and other disciplines, comprehensive planning and development direction and mode of operation platform projects. In order to clarify "Henan Agricultural e-commerce trading platform" strategic thinking, building plans, business model, management, investment budget was provided. Impact on enterprise development general environmental factors, industry environment factors and internal environmental factors and other factors this paper, identify key success factors of the company; through in-depth analysis of the project market demand, analyze project strengths and weaknesses, determine the project market positioning; Finally, SWOT analysis model, select the enterprise development strategic significance and feasibility. Meanwhile, the paper also platform project organizational structure, compensation and performance management, and other aspects of the design, and financial forecasting and analysis "Henan Agricultural e-commerce trading platform" platform business. Finally, by analyzing the many risk factors, discuss various risk averse way, ultimately determine the feasibility of the project.Through the above analysis that, "Henan Agricultural e-commerce trading platform" project is not only in line with the direction of the big policy environment, while meeting the market demand for agricultural market development, the construction of the project has not only economic, but also has some social benefits.