The Relationship Management And Case Analysis Of The Bank Of Hebei

In recent years City commercial Banks have developed rapidly, financial system plays significant role in our country. But at present, city commercial bank expand at a high speed in our country. At the same time, the market pressure they are facing is growing:The big four state-owned Banks monopoly market;With the rapid development of joint-stock Banks, part of city commercial Banks have increased distribution network so as to expand market share; Small loan companies, village Banks and other financial institutions established, challenging the survival and development of city commercial Banks severely;The Foreign Banks have entered our country to challenge to the existing bank. Customer relationship management has become the key to win the commercial bank.The degree of liberalization of China's financial industry has become increasingly high than before in today's market economy environment, showing a customer-oriented buyer's market characteristics. Therefore, to a large extent, the development potential and profit situation determined by the bank's marketing management results. It is significant that commercial banks not only to develop customer resources, but also manage customer relationship and make ongoing maintenance work, in order to maintain a dominant position in the market competition.In the current financial environment,the customer put forward high requirements based on their own interests to maximize the overall interests of the bank demands.Come to conclusion that the bank must constantly improve the degree of attention to the customer management, to improve customer relationship as an important content of bank management view, business innovation, enhance their competitiveness.In this paper, based on the theory of monetary banking, marketing, finance, business management, Consulting the classic case of the Bank of Hebei, the Bank of Hebei to explore the countermeasures and ideas of the optimization of large customer management.At the same time, combining the characteristics of city commercial banks,it draws lessons from the customer management the successful experience of domestic other city banks. It analyzes Customer Relationship Management in Hebei bank, finally puts forward a large customer relationship management strategy: identify and develop large customers correctly, establish long-term strategic partnership and Customer Relationship and management large customers deeply; It takes Hebei Iron and Steel Group as a successful and typical case of large customer relationship management of Bank of Hebei,this paper discusses the identification and maintenance of the banking business, and analyze management and risk control of bank in order to verify that the bank-enterprise create a win-win situation through cooperation.In the current financial environment, the customer put forward high requirements based on their own interests to maximize the overall interests of the bank.Bank will raise awareness on the schedule of customer relationship management, as an important content of bank management, and enrich and improve financial services constantly to enhance their competitivenessThe research of this paper has a certain reference value to the implementation for the of the large customer relationship management of city commercial banks in our country. At the same time, this paper has significance for Hebei bank to practice to further enhance the Hebei bank customer management ability?foster the advantage of competition for a long time and enhancing Hebei bank market competition ability, the research conclusion provide useful inspiration to customer management decision-making of commercial bank.