From The Perspective Of Semiotics To Research And Develop Zhoushan Islands Village Tourism Products

Under the background of economic globalization the Tourism can be the dominant industry among the other industry in 21 century. Nowadays, as the tourist faced the sameness city tourism modes they become to pursue for the truly original village tourism experience. Zhoushan islands has abundant Island tourism resource and Village Tourism resource, so it is meaningful and referential to develop Zhoushan Islands tourism resource. Zhoushan Islands Village tourism products is the core of its tourism resource, and can determine Zhoushan Islands tourism market expanding and tourism market competition ability, but the research and development of Zhoushan Island tourism products is still in the start stage and do not have its owe special brand.We live in a world, which is full of symbol. From the perspective of Semiotics, I use Pierce’s Semiotics theory to explain Zhoushan Islands Village tourism products’ signifying meaning and offering some typical Semiotics of Zhoushan Islands Village tourism products. To unscramble and identify the tourism products Semiotics information is a complicated process for tourism, so I have fully considered and analyzed the factors, which would influence tourism unscramble the Semiotics information when I come up with some related strategies about how to research and develop Zhoushan Village tourism products.This dissertation structure can be divided into six parts. The first part is introduction that mainly introduce the dissertation’s study background, study problems, study significance, the Domestic and foreign study situation and some related study methods used in this dissertation. The second part is introducing some basic theories and concepts, which used in this dissertation. The third part take the Zhoushan Islands as study object, and analyzed Zhoushan Islands specific Village tourism product types, Village tourism Products Semiotics meaning, the tourist identification process of Zhoushan Village tourism product Semiotics behaves and features as well. The fourth part is the core of the dissertation, I use Pierce’s Semiotics as theory basis, and I think we should consider factors, which can influence tourist unscrambling Semiotics information, and consider tourist unscrambling characteristic when we researching and developing Zhoushan Village tourism products, and then offer some study principles. The fifth part is mainly discussing that Zhoushan should possess its own special village tourist brand after offer some study principles and take the tourist recognition process as basic by analyzing the tourist recognition characteristics on Zhoushan village tourist Products. And then use some communication principles and strategies to spread the Brand Semiotic information, so that it can make the tourist have a deeply popularity and reputation impression on Zhoushan Village Tourist, which it would achieve the Zhoushan Tourist market’s sustainable development. The six part is the conclusion, making some summery about the dissertation.