Research On The Personalized Design Of Auto Insurance

With the rapidly development of economy and the improvement of people’s living standard, the number of per capita car is also increasing. As the method of transfer risks, the auto insurance has been paid more and more attention and is developing rapidly meanwhile it occupies an important position in the property insurance business. However, the coverage of the auto insurance is unable to meet consumers’ individual choice. So the scientific identification of the risk factors, reasonable determination of premium and the satisfaction of individual needs of consumers become the important direction of the auto insurance’s development.This paper describes the theory of auto insurance, which analyzes various factors that affecting auto insurance. Firstly, the analysis that based on the customers’ needs, and including mileage, insurance period and the method of payment. Secondly, using the analytic hierarchy process to analyze the basic risk factors of auto insurance, and the risk factors that affect the basic premium are divided into drivers’ factor, vehicles and environmental factors.At last, analyzing and designing the insurance system of the auto insurance with the VB from the point of view of consumers’ demands. The system’s functional modules are determined through analysis of system’s functional requirements, which including the basic insurance information module, the selecting insurance information module and other insurance selection modules. The selecting insurance information module’s main factors including the drivers, the vehicles and the environment of driving. The insurance system analyzes and describes all the functional modules, it also provides customers with a simple choice of insurance operations.It will become the personalized insurance system for meeting customers’ demands. Through the personalized design of auto insurance, which not meet the personalized choice of consumers, but also improve the ability of insurance companies to control the risks that insured, and enrich the underwriting model of auto insurance.