Marketing Standardization Research On DMK Limited Sauce Halogen Products

As the standardized marketing of the Chinese food industry started late and developed slowly, especially in the butter salt industry does not have a standardized marketing companies mature, less material can be referenced in the literature, for the companies which want to develop standardized marketing. DMK Food Co., Ltd. (hereinafter referred to as the DMK companies) in the brine sauce products have standardized conditions, but there are more problems with its standardization of other aspects of the marketing, sales did not meet expectations standardized effect.Using the marketing mix theory, PEST analysis and SWOT analysis to analysis the macro environment, micro-environment and industry environment of the DMK company standardized marketing presence based on the DMK company standardized marketing status, obtained by analyzing the DMK in Marketing the main problems that exist in the standardization process. And the use of diagnostic results, put forward to standardize the appropriate marketing mix strategy for the DMK company, has a certain meaning to know the proposed strategy for DMK company marketing standardization.