Research On Development Strategy Of ZC Company

In the past ten years, with the rapid development of the domestic economy, the rapid development of various industries have experienced rapid development model. Domestic water transport engineering industry has also ushered in the development of the industry. This makes the competition within the industry become more brutal.In the current situation, the company can continue to survive and develop, to develop a strategy for the company’s own development is particularly important.ZC company is the earlier and larger water transport engineering design unit, in the experience of rapid development and expansion, but also exposed some problems that need to be solved, such as industry integration, industry chain extension, etc.. Based on the status of ZC company as the main research object, through Porter’s five forces analysis method, SWOT and PEST analysis method for the shipping industry as a whole, the external environment, and the factors and problems were careful research and analysis, summary and develop a speeding up of business model innovation, open up the whole industry chain, and provide one-stop service company development strategy. Around the central strategy, this paper systematically describes the business and functional development strategy, and at the same time worked out a detailed strategy implementation plan and a good strategic safeguard measures.With the help of the development strategy, we must follow the engineering consulting and design business, make full use of the technology and service advantages in the whole industry chain, extend to the ends of the business chain, form the whole process service capability, and form the ability of industry resource integration.The research on the development strategy of the company has the reference value to the enterprise in the same industry, in the hope that it can help the development of the same industry.