Research On On-Line Marketing Strategy Of Aeon Life Insurance Company

With the rapid development of Internet, network technology continues to mature, for the insurance industry to bring a new kind of marketing channels, combined with increasingly diverse and innovative insurance products, insurance channels, pushing the pace of development of the insurance network marketing, and become the next insurance industry sales important channel for their products. Traditional way of insurance marketing channels in the long process of development has been more stable, who can first occupy insurance online marketing channels in this emerging market will be able to seize more new market share. The insurance industry of network marketing mainly relies on the Internet this particular carrier, the current situation is a relatively new field, no more experience can emulate and learn, therefore, for the insurance company, to develop a more effective and more consistent with the company the actual long-term internet marketing strategy and planning are more critical and urgent need to resolve the issue.Aeon Life Insurance Company ranked tier three, is a steady trend to enter into the second tier. With 40 of the promulgation of the new national insurance, domestic insurance market to usher in a new round of development opportunities. Aeon Life Insurance Company is headquartered in Dalian, a port city with the more open economic environment, how to use local conditions as a reasonable marketing resources better for their own use, to develop the online marketing strategies suitable for the company's development to further enhance the company industry position, and thus achieve better and faster development, has become the key to the company's future development.This paper studies on the topic of Aeon Life Insurance Company's network marketing strategy, using the insurance network marketing theory, combined with Aeon Life Insurance Company's network marketing situation, analyze the internal and external marketing environment, and make a market segment analysis, and then put forward for the company's network marketing strategy, and finally propose appropriate safeguards. Not only provide important policy guidance for the Aeon Life Insurance Company on-line marketing research in this paper, and can provide important reference for other domestic insurance companies online marketing strategy.