Research On Pricing Strategy Of Network Information Products Based On Customer Perceive Value

Along with the development of network economy globalization, competition in the network information products is becoming increasingly fierce,pricing strategy gradually become core factors that affect the survival of enterprises, reasonably and effectively pricing can not only help manufacturers profit, occupy the market but also can protect the buyer's own interests,and play an important role in improving buyers' purchase willingness.And research on product pricing has become the core theory of marketing and in management science and economics occupies important position. Therefore research on pricing methods and strategies of network information products has important theoretical and practical significance.In this paper,it takes the network information products as the research object, based on customer perceived value systematically researches network information product pricing method and strategy. Firstly connotates network information products, analysises network information product features, classification, pricing basis, researches customer perceived value on the pricing of the network information products from the two dimensiones of driving factors and price value, and analyze the influence of the network pricing information products for consumers to repeat purchase; then set up the conceptual model of network information product pricing based on customer perceived value, analysis of the path of customer perceived value influence on the pricing of network information products, through the introduction of consumer willingness to pay, consumer preferences and satisfaction factor, establish the profit function model on customer perceived value through the game analysis, to study the pricing of the network information system based on the analysis of the product; Systematically analyzes pricing strategy of economic theory under the influence of customer perceived,price determination mechanism and pricing strategy implementation conditions. Finally,takes the mobile phone micro channel as the object of study, for micro channel of mobile phone market structure and attribute to make a judgment and based on micro channel mobile phone products to verify the pricing strategy, in order to provide reference on mobile micro channel pricing strategy formulation and implementation.