The Research On Marketing Channel Member Relations Management And Assessment Of D Company

The management of the marketing channel is a kind of more complex management.And always throughout the marketing to make trade competition very difficult to copy and imitate in a short time. How to build a core competitiveness of marketing channel of the enterprise, the key is to find both in line with the industry characteristics, suitable for the development of the enterprise marketing channel mode again at the same time, and to the market, dealers and sales team with effective management and motivation, build service concept and system, to the end user to provide quality products and perfect service.As a global leader in fluid control industry, D company production of electric actuator has a good reputation in domestic power market, the marketing channel network is relatively mature, in the present growing domestic market environment, trying to improve channel management model, to strengthen the company in a competitive advantage. D channels of electric actuators are products of the company before the management mainly for end users, and proper management mode for the development of dealers, in order to optimize the domestic market channels, therefore, puts forward the key users and dealers by D company control together, and in view of the power plant auxiliary machinery factory and valve factory direct sales model, through optimization and increase the channels.Through the analysis explanation:D the advantages outweigh the disadvantages of the company, therefore, can make full use of their own characteristics, create a friendly partner type of channel relationship, comprehensive optimization for channel control, protection and incentives, the solution of the channel conflict with management and sales team construction, and more in harmony with existing channel mode. Channels of such change is not very desirable, is to improve and perfect space.This article through channel management related theory, such as channel management theory, the theory of channel conflict and channel integration and channel decision theory, electric actuators to D company marketing channel as the research target, fully study of existing marketing channel and the influencing factors of sales, the establishment of sales channels and improvement, summed up the current channel management in the face of difficulties and opportunities. The full text consists of five chapters. First chapter is introduction, puts forward the research background, idea and method of the problem. The second chapter reviews the relevant theory. The third chapter is the D company electric actuator products, the current channel situation, ask questions. The fourth chapter analyzes related issues. The fifth chapter for D suggestion to modify channel management strategy. Eventually lead to the conclusion.This article will improve D company the establishment of marketing channels, strengthen the management for the channel, grow and development to lay a solid foundation for the enterprise.