A Financial Issues Of Merger And Acquisition

With the progress of economic development, mergers and acquisitions as if into the modern era management companies trying to improve their situation, an important way to obtain economic capacity, improve competitiveness of enterprises increased. Stage. Domestic listed companies set off a wave of mergers and acquisitions, more and more companies take advantage of the acquisition method to achieve rapid expansion of business scale. However, compared to developed countries, the acquisition process, the study of mergers and acquisitions have made some progress though, it is still in its infancy, the theory and practice of business acquisitions are not relative access, M & A transactions still appear new situation. Therefore, the combination of the development of the industry to explore the gradual acquisition of theory research on listed companies in China's development of M & A transactions, play some guidance.With the development and construction of cultural power of the strategy proposed for the attention of China's cultural industry, more and more, more and more obvious control efforts, "the CPC Central Committee promulgated in late 2013 on a number of important issues comprehensively deepen reforms The Decision ", on the part of the cultural industry is to be described as a separate chapter. So for the cultural industries in the business-related issues to improve the extent and depth of research is necessary, but a few years, mergers and acquisitions is a higher frequency of problems recently in the media industry, only the full year 2013, the total appearance nearly 40 cases, the amount involved is up to more than forty billion yuan. "M & A" seems to have gradually become very hot in the media industry a word. Therefore, this paper chooses the more representative in terms of the acquisition a success story in many cases, music Watch video acquisition flowers. Combination of financial knowledge, summed three aspects need to pay attention in mergers and acquisitions, the first units to be acquired is how to conduct a comprehensive assessment of the real; the second is the use of which method is more scientific and reasonable at the time of the acquisition of the real; s Third, the acquisition of a combination of methods to assess the results before and choice, and then integrated the impact caused to the company's financing activities, these contents after comprehensive research and analysis system, and strive for Enterprises in merger and acquisition activity has played the role of reference. Among them, the value of the assessment process focuses on the common valuation methods: the income approach, cost approach and the market approach, and a detailed description, while in the case of asset-based approach for the evaluation and assessment of the income method were compared and analyzed; about select and discuss acquisition financing, the paper mainly focus on the merits of the actual business deals common way of financing a study; Payment Options analysis is considered to be the case according to the actual situation, and finally, I hope the analysis of this case and discussions can provide reference for future business deals...