The Value Enhancement Research Of CITIC Securities Based On Financial Analysis

Today, China's stock market has become the world's second largest market, the size of securities company's total assets more than two trillion yuan, but the domestic securities companies are still in the traditional brokerage business based, it highly vulnerable to fluctuations in the stock market in the case of lack of long-term and stable profitability. CITIC Securities Co., Ltd. as the paper analyzes object, using financial analysis method resolve how to build long-term stable profitability in order to enhance the overall value of the company which has some reference value for company management.Thesis considers the financial characteristics of the securities company, first of all, used Accounting Analysis to evaluate the authenticity of CITIC Securities report and adjust the report so that it can better reflect underlying economic significance. Followed by use the Financial Analysis to analyze financial performance and CITIC Securities, according to predict the future of the company's outlook, financial analysis consists of three parts: profitability analysis, cash flow analysis and risk analysis, it concerned about the impact the company's value three abilities: drive capability, sustainability and sound capabilities, paper focus on the combination of risk. Finally, paper use Valuation Analysis to predict the value of the company's impact after company adopted paper proposals.Through this case study found that the ability of profit-driven is single, market performance vulnerable the impact of macroecon omic and market fluctuations, thereby affecting enhance corporate value. Thesis data tested and found how to improve the corporate value of CITIC Securities. It can by the following pathway, mainly to the profit model from the traditional brokerage busines s main changes to the trading and investments. To do this, CITIC Securities have to re-build the core resources, CITIC Securities should use the strength of its strong shareholder background, focusing on attracting institutional investor clients, CITIC Securities needs long-term funds.