The Research On Marketing Strategy Improvement Program Of SPD Bank Changsha Branch

At present, The macro economy is in the economic structure adjustment, in order to reduce the social cost of financing, The government speed up the reform of the financial markets, which brought new opportunities and challenges for the development of commercial Banks. Under the new normal, joint-stock Banks in the fierce market competition continue to maintain rapid, stable and healthy development, must strive to improve their management ability and risk control ability, constantly optimize and improve the marketing strategy.First of all, through to analyze the SPDB Changsha branch company business marketing present situation, found there are some problems in the target market, product design and pricing. Then, tried to optimize the market marketing strategy. The SPDB Changsha branch should adjust its target market according to the changing market conditions. In the aspect of product strategy,which should to improve the product system and pay attention to product innovation. In terms of product pricing, customer relationship pricing method should be adopted. In the aspect of marketing channel, should Transform bank outlets and develop the electronic channel. The promotion strategies should choose the most appropriate way of promotion according to the desired effect. About the Loan process, which can shorten the lending through set up small and medium-sized enterprise loan center. In terms of tangible demonstration, which can upgrade outlets according to the 6s on-site management. The last, we should pay attention to the employee service consciousness and the cultivation of comprehensive ability. Finally, putting forward the marketing strategy implementation safeguard measures about the organizational structure, human resources, risk management and information technology.The purpose of this paper is to further explore and optimize the marketing strategy suitable for the SPDB Changsha branch business development, in order to improve the core competition ability of the bank and achieve the "billions" goal. The conclusion of study can be applied to the marketing management of country joint-stock Banks, city firms and state-owned Banks.