Research On The Cosmetics Marking Strategy Under E-commerce Environment

T China's Internet development is encouraging. Chinese Internet users has exceeded 500 million, Internet penetration rate close to 40%,.The scale of China's online shopping users reached 302 million.In 2013,China's online shopping market trading volume reached 1.85 Billion yuan, of which, the cosmetics online shopping transactions amounted to 197 Billion yuan..Trends in the electronic commerce, electronic commerce is very optimistic about the prospects for the cosmetics.Cosmetics more and more enterprises have the layout of e-commerce sales channels, the implementation of e-commerce marketing strategy.The Internet is an interactive characteristics of media,Experience marketing cultured is an interactive and sharing,so to carry out the essence of experience marketing in accordance with the internet.The changes of consumer's demand is the basis of marketing practices,experiential marketing is a marketing ideas,which considers customer is very important.Experience under study consumer demand and e-commerce environment and consumer groups characterized by behavioral changes. Create a unique experience for consumers put a higher demand. With the rapid development of the cosmetics industry, Cosmetics industry constantly looking for marketing model suited to their industry, Marketing experience obtained in this process and is widely recognized in the industry to promote. The face of fierce market competition environment of e-commerce. Companies in the cosmetics online shopping experience marketing experience model needs to be copied to the network marketing, In order to take advantage of the intense cosmetics market. How to design effective experience, how about taking the experience of marketing strategy, it will have a direct impact on consumers' brand loyalty.This article will take a literature research, data analysis and comparative analysis to study how the experience of marketing cosmetics companies use to go online marketing strategies. Introduces the research status on experiential marketing and e-commerce marketing experience. Second, focus on the basic concepts of experiential marketing, and e-commerce network marketing theory. Third, analysis of China's cosmetics market, online shopping, e-commerce environment made cosmetics experiential marketing model, and proposes strategies cosmetics companies implement network marketing experience. Finally, the PBA and the L'Oreal cosmetics brand comparative analysis of two network marketing experience from development situation.