Shop Business Analysis System Based On Customer Behavior

With the rapid development of the economy,a large number of shops that cover all walks of life have come into being.The homogeneity of the product has brought various choices to the consumers,and it also aggravates the competition between those shops.Enterprise leadership and shopkeepers urgently have to adopt effective business analysis methods to make them stand out in the competition of the same industry.The development of large data technology enables business analysis systems to provide marketing strategies for businesses using all kinds of data from users and enterprises.However,at present,the business analysis system on the market is mainly aimed at operators and e-commerce,and can not deal with large scale entity shops.Therefore,we put forward a shop business analysis system based on customer behavior to help shops win in the competition.Based on Akka Actor model,aiming at user behavior data such as location data and comment data within the business circle,user analysis,polarity dictionary and collaborative filtering algorithm are applied to design and implement a store management analysis system.The system is oriented to the entity business,has good adaptability of the scene,and effectively uses the data that the merchant can collect in the process of business analysis.Each component of the system is highly modularized to facilitate the plug-in.The improvement of the module can be easily replaced without affecting the function of the system.The system has high availability and extensibility,which can deal with the increase of request concurrency.This paper first analyzes the current market demand,studies the analysis methods and algorithms related to the management analysis system,and puts forward the concept of shop portrait.Then,according to the store business scenario,we design a sub system that accords with the needs of store management analysis.Then we elaborate the overall design plan and the detailed and implementation methods of each key module.Finally,the reliability and effectiveness of the system are verified by the function test of the system and the performance test of the components.