Research On The Emotional Tendency Of Corporate Public Opinion

The pattern of Internet has evolved from exhibiting information to user to allowing the user input comments free leading text resources on Internet increasing rapidly.The tendency behind the enormous business-related texts can be mined and analysed by Enterprises to understand the users' behaviour and make better decision.This research focuses on how to identify and analyse the emotional tendency in corporate public opinion.The feedback of public opinion results underpins the enterprise decision-making and minimize losses or maximize benefits.However,the literature related to emotional tendency in the topic identification tracking and viewpoint recognition area is insufficient.Hence this paper research on the emotional tendency of corporate public opinion,propose a framework of corporate public opinion,and conduct a case study based on the data from the Wei West event.The main content includes: a public opinion emotion recognition analysis research framework,enterprise public opinion text data access research,based on "hownet" dictionary emotional dictionary building methods,such as research,the text emotional value calculation and text classification discussion of emotions.In this paper,based on emotional tendency method,we obtain 2688 pieces of the west related data,with which this study carry out the corresponding analysis.In the text,we carry out the comparative analysis of manual tagging and program processingIn this paper,the emotional tendency of corporate public opinion is identified and analysed based on the emotional dictionary technology,and the well-known Wei West events for instance application is adopted to prove the feasibility of this method.The analysis for corporate public opinion can enable enterprise to capture people's attitudes towards hot events,and take measures timely to recover the loss or expand the benefits.