A Research About Sa Beining Presided Over The Language Diversity

In the mass communication activities,the TV presenter as the most vivid and direct communicator of the television program,his personal style of presenter language has an important influence on the shaping of the TV program style.Today's TV presenter is no longer a simple broadcast presenter like the past,but on the basis of the content of the program to have own unique style and personality.Excellent TV column moderator on the one hand has to strengthen professional abilities,on the other hand has to develop his personal charm,and thus forming own unique language style.Sa Beining,the presenter of the Central Television,the diverse language style of him is deeply loved by the audience.His language style is calm and rigorous,humorous and fluent,novel and unique.This paper selected four representative programs of him with different types,different styles for research and analysis."Legal Report" is the CCTV's first daily law broadcast program.Sa Beining left a deep impression to the audience by the calm and rigorous,rational and profound language features.The program of "Voice" targeted at the young audience,is also the first public television class launched by the CCTV for the young audience.Sa Beining with his warm,youthful and lively image appeared on the screen,transmitting the positive energy of the society.The program "The Great Challenge" is Sa Beining as a guest to participate the outdoor reality show.In the program Sa Beining is quite funny,witty and humorous which is quite different from his serious and calm image in "Legal Report" program.This contrastive image of him is impressive to the audience and also reflects the diverse style of his language.In the program of "Amazing Chinese",Sa Beining for the first time as a screen presenter,his language style became brief and neat as the transfer of the speech right and the decline of appearance rate.Sa Beining gave great confidence and encouragement to those candidates which have little stage experience.This paper is divided into four parts to analysis of Sa Beining presided over the language diversification.Respectively,for the presenter style of the theoretical system,Sa Beining presided over the style of diverse styles on behalf of the program type,the formation of its style of diversification reasons,the current TV presenter and television column inspiration.The main part of which is the study of his different styles of representative programs and data analysis.The main part of which is the study of his different styles of representative programs and data analysis.The first part of this paper mainly discusses the theoretical framework of presidential style from the theoretical point of view,and defines the main object of this paper by comparing the differences between traditional broadcasting and television presenter broadcasting.Explore the television program presenter language common features,namely,communication,aesthetics,interaction and innovation.The second part analyzes three aspects of different styles of Sa Beining from the aspects of the design of program scene,the creative features of the vocal language and the expression of the sub-language.Among them,there are examples of the analysis of the characteristics of sound language creation from the aspects of speech speed and intensity of rhythm.In the expression of the sub-language,this paper elaborates from the body language,clothing language,and expression language aspects.It analyzes from the program content to the program form of a detailed analysis and research.The third part of this paper analyzes the objective and subjective causes of the formation of Sa Beining's linguistic diversity.The objective reason is analyzed from three aspects: the media environment of the pan-entertainment era,the change of the aesthetic requirements of the audience and the needs of different program types.The subjective reason is analyzed from the perspective of Sa Beining's personal growth experiences and his cheerful personality traits.The fourth part of this article is the inspirations to other television program presenters and television sections.Program Presenters should focus more on internal knowledge and culture conservation of cultivation,and human communication.Not only focusing on the improvement of presided over the skills,but also focusing on their own cultural accumulation and the spread of human consciousness.A good TV section can stand out among all the TV sections because its professional program positioning and branding program innovation.According to the study of this paper,with the rapid development of radio and television and the emergence of different types of television programs,the demand for the presenters has become increasingly.In the attention of a TV program,the audiences not only concerning about the content and form of the programs,they also pay more attention to the overall style of a TV program.And the style of the presenter's style plays a decisive role to television programs.