Research On The Optimization Of The Overall Budget Management Of F Publishing Media Company

Since 40 years of reform and opening up,the gradual deepening of market-oriented economic reform of our country,in many industries,especially in publishing and media industry development is extremely rapid,on the one hand,China to promote socialist cultural power construction,realize the great rejuvenation of the Chinese dream Chinese,publishing and media enterprises get great development opportunities;on the other hand,the revolutionary development of IT technology and multimedia technology,the publishing industry has become the world's most promising future and the most development space of industry.However,due to budget management started publishing media enterprises in China is relatively late,use in the enterprise at present there are still many problems,and published in the media between the enterprise budget management application level difference is huge:(1)for small and Medium-sized Publishing and media company,the need to solve the problem of how to regulate the basic work of budget management;(2)for large publishing media companies,after the successful use of budget management tools need to be solved to further improve the budget management method and system.Need to overcome some of the limitations of the use of the budget,such as not effectively match the strategic management issues,can not effectively integrate performance management issues and the budget itself is too rigid limitations.In order to achieve the purpose of improving the overall budget and budget management.The selection of this paper,to explore large publishing groups how to further improve the overall budget problems.The paper published operating characteristics of the media industry and implementing the comprehensive budget management status quo in our country,in the form of case analysis the comprehensive budget management of F publishing and media company the implementation status of the analysis,and discusses the current mode existing problems and defects.In view of the existing problems,this paper puts forward the principle of the optimization of the overall budget management,and selects the "three goals and the two way" optimization strategy.On this basis,this paper carried out a comprehensive budget management system for F publishing and media company based on Optimization Strategy on the construction,reform and improvement through the method of remolding the company in the overall budget management of the various processes and related security system.In this paper,from theory to practice,according to F publishing and media company,through a series of Optimization Reform and improvement of the internal audit,and early warning systems,and information platform security optimization system construction,to enhance the company's overall service quality,strengthen the overall effect of the comprehensive budget management,so as to improve the company's ability to resist risks,and then on the basis of greater economic and social benefits.F publishing media company in the overall budget management system and system optimization,but also for the publishing media industry in other companies to provide reference and reference.