Research On Current Situation Of Domestic Financial Media Futures Report

In recent years,China's futures market has grown steadily,especially after2015.But also to see that the overall environment of China's futures market and the pace of futures development there is a big contradiction between the laws and regulations are not sound and illegal operation of the market order to bring harm.Liu Shiyu,the Chairman of the China Securities Regulatory Commission,repeatedly stressed the protection of investors.“The market institutions to fulfill their duties,and earnestly perform honest and trustworthy,diligent legal obligations to protect the legitimate rights and interests of investors on a more important position for the healthy development of capital markets and make due contributions”.And the media as an important part of the futures market,naturally bear the promotion of futures market steadily forward.The purpose of this paper is to form a general understanding of the status quo of domestic financial media futures coverage through the study of China's financial media,so as to provide guidance and reference for Chinese financial media in carrying out futures reports.The article has taken Futures Daily?China Securities Journal?The website of HeXun Futures?The Microblogging of Sina Futures and Poker Inverstor as research objects,based on the characteristics of each media in the futures reports,this article in the research methods are different,but the main way to take a sampling of its sampling,and then the content of the sample analysis.Mainly studied the samples from the aspects of reporting genre,reporting angle,topic source,reporting tone,readability and media fusion.After research,this paper draws conclusions: Both of the Futures Daily and China Securities Journal are news-based,comment,communication followed,the topic to "institutional point of view" and "market dynamics" mostly reported slightly tone single,positive and negative reports lack,and the China Securities Journal in terms of readability is better than Futures Daily.And The website of HeXun Futures rich in content,but the details of the piling up the serious lack ofinteraction in the highlights;Sina Futures microblogging content from the reproduced,integrated,less original,update cycle arbitrarily large,and lack of interaction.Poker Investor column section detailed,deep,keyword search to facilitate the acquisition of the audience content,but the number of words and some content charges hinder the embodiment of the audience.Based on the above research,the author on the promotion of China's financial media futures coverage of the following recommendations:Strengthen the report team construction,deepen futures reports.Content optimization,Enhanced readability.Deepen the media integration,build channels together.Focus on copyright cooperation,seeking win-win situation.