SVM Based CRM System Design And Implementation

With the rapid development of computer technology,network technology and database technology and progress,the rapid development of electronic commerce enterprises,through the extensive mode of development,at present,many e-commerce enterprises gradually change the service idea,the traditional management idea to change business service mode for the customer first.Therefore,in the process of enterprise management,to join the customer relationship management system,its aim is to be able to greatly reduce the customer service management,simplify the process,improve customer service quality,improve customer satisfaction.In this paper,a detailed analysis of the electronic commerce in operation management process,use the CRM system to develop new customers,maintain old customers important purpose and effect,and combining with the operation and management of the status quo of e-commerce enterprises,using UML use case diagrams,structured flowchart of CRM system analysis and modeling,derived the system business logic function customer relationship management,including resources,customer relationship service management,customer relationship management,analysis and decision management development,customer basic information management,and the use of ASP.NET technology,ADO.NET database,SVM technology and database technology to realize CRM system a perfect technology,access code,realize the core program core storage process and system are given in the paper,the running screenshot system,and analyzes the application effect of the system.Through the summary and analysis,the main work and innovation include two aspects,the specific contents are as follows: the one is the CRM system using SVM technology to achieve customer information mining,so as to provide more accurate decision for business development.In the data mining and analysis process,the SVM technique is a very useful data analysis and data mining technology,this technology can effectively find the existence of mass data in the data model,consumer behavior analysis of customer,provide care for customers,to ensure that the enterprises have more long-term customer,ensure the customer for the enterprise to bring new economic benefits,improve the market competitiveness of the enterprise.Two is the UML use case diagram and flow chart of the structured requirements analysis and functional design seriously of system adopts the CRM system,the flow diagram of the business system is derived,and the use of ASP.NET technology,ADO.NET database access technology to achieve a CRM system with perfect function,can effectively improve the automation level of e-commerce enterprise customer management and efficiency,ensure the enterprise business expand operation.CRM once the system is deployed and used,will be e-commerce enterprises welcome,the staff will be able to develop and maintain a large-scale problem from customer relationship out,the more fine management to achieve customer,product and customer synchronized development and marketing,has achieved remarkable results.