The Influence Of Wechat Public Issue To The Stock Market Index

In recent years,with the rapid development of mobile Internet,WeChat as a new information dissemination tools,exchange of information provides great convenience for people,while WeChat public issue of application is to help people realize the on WeChat platform can carry on the text,images,voice and specific groups of omni-directional communication and interaction.People also more and more accustomed to using WeChat software,no.By focusing on the public to understand the political and social hot issues of current affairs at home and abroad.Securities investors,for the vast number of Internet information,information on the stock market is closely related to their interests,for investors to analyze market trends and investment control rhythm help to provide the reference.Nowadays,the popularization of mobile phone number WeChat public coincided with the "people"corresponds to the demand for huge amounts of information,WeChat public information about the stock market,in recent years,also had an explosive growth.This article attempts to various WeChat number public release information on the stock market in links with the stock market index as the research key,using the theory of behavioral finance,communication model,make a qualitative and quantitative analysis of the effects.Through safety psychology and penny stock effect,herd mentality and herd behavior,loss aversion and disposal effect,excessive reaction and the insufficiency,the overconfidence and so on several kinds of several common psychological characteristics of the securities market and behavior characteristics analysis WeChat public information on the impact of the stock market;Through the establishment of regression model,with the rate of change of the market index as a measure index of stock market changes,to WeChat public reading as a variable,changes with time as the research related parameter,draw a number WeChat public information release is proportional to the stock index this conclusion.On the basis of the above conclusion,the author attempts to put forward several reasonable Suggestions,such as through the guidance of scientific and reasonable effective flow of information,improve the information disclosure system,strengthen the education of investors,to implement supervision responsibility,improve the quality of listed companies,improve the investment structure,providing scientific reference for investors to make investment strategy.