Research On Social Marketing Scheme Of Zhengzhou Library

Zhengzhou library is part of the social public goods,social public goods also need to be marketing.In the field of marketing,social marketing is an excellent choice of public product marketing.However,the current domestic lackluster for social marketing,marketing Zhengzhou library also has many deficiencies.Theories and methods of introducing social marketing,with the actual situation of Zhengzhou libraries combined with high research value and practical value.Social marketing and other marketing there are many differences.Subject to the non-profit organization mainly to tax,the main source of funds donated to social values as a starting point,trust-based relationship,and focus on long-term behavior change goal.Zhengzhou library fits these elements of social marketing,combined with their inevitable collision of a gorgeous spark.In this paper,Zhengzhou library for the study,the content in the form of products and services for the construction of Zhengzhou library in a single,low circulation,activities scattered,weak brand awareness and other issues,the use of social marketing "6P" marketing theory framework,analysis and design social marketing program marketing status Zhengzhou Library.Value of this paper is mainly reflected in the theories and methods of social marketing,social marketing applied to the body of Zhengzhou library,social marketing innovation,provide new theoretical tools for the construction of Zhengzhou,the library,and for social marketing in our public development application reference.