Design And Implementation Of Weibo Marketing System Based On Personalized Recommendation

With the rapid development of Internet technology,people get information way more dependent on the spread of the network,social network in people's life plays a more and more important role.Especially in recent years,the development of weibo is very rapid,weibo marketing also arises at the historic moment.The explosive growth of network information,a huge amount of information has been far more than the limit of people,in the face of the Internet appeared a lot of information every day,people to obtain the information they need to appear more and more confused.How to use the data in the weibo,by mining,and establishment of user model,analysis the user's interest,carries on the marketing information to the user personalized recommendation has become the weibo marketing research hotspot in recent years.Based on weibo user as the research object,this paper studies the crawler mining weibo data through the network,to get the user data,user interest model is established according to the data,personalized marketing messages to recommend to the user.First analyzed the research background,research status at home and abroad,the research significance and the research content,and the weibo and introduces the relevant knowledge of microblogging marketing,expounds the implementation of weibo data acquisition technology.Then analyzes the design of the system functional and nonfunctional requirements,on the basis of the microblogging marketing personalized recommendation system design.Then out of the overall level of system function structure,network topology structure design,and on the specific function module and database design in detail.After complete the system design,the implementation of the system and testing,to show the implementation of the system interface,the system test and evaluation,proved the practicability of the system,the accuracy and effectiveness.Thesis finally,the work of this paper is summarized,and the further improvement of the research topic and the future research direction was prospected.