A Preliminary Study About The Media Agenda Setting Of Wei Ze Xi Event

Media is growing in today's Internet Age,the media agenda-setting function in the Internet age is being challenged,The control of the traditional media on the audience agenda is becoming weaker,The effect of network media in Guiding Public Opinion is unprecedentedly powerful.Most of the time,The Internet media coverage of news events affects the social response caused by the incident.Guide the Internet users to the analysis and comment of the incident,Even affecting the incident process.Online media,traditional media,Internet users to what extent to jointly promote the development of events.This paper is based on one of the four theories of communication Agenda setting theory.Choose Xinhua,People's Network,the new network of Wei Ze xi events reported as a sample,From the content,quantity,manner on the analysis How does the web media set up a public agenda on this matter? What agenda is set? and What is the reason for setting up? Compared to the traditional media coverage of the matter from the content of the report,the time and the way.analysis the differences between the two on the agenda.Using case studies,content analysis,literature analysis,comparative,built a statistical analysis of the News Special Report of “Wei Ze xi events”.Through the analysis of the differences exist in the report of the traditional media.Discover the difference and interaction between online media and traditional media in agenda settings.Found the media fusion,Advice on the healthy development of the media.And put Some Reflections on the Integration of Network Media and Traditional Media.Make a few suggestions for optimizing the media agenda setting function.