Design And Implementation Of Network Public Opinion Analysis System For The Football Industry

The rapid development of the internet has brought the vitality of new media,network public opinion has become a kind of public opinion force that can't be neglect,and then the network public opinion analysis has gradually become the focus of online operations.How to extract useful information from large amount of internet pages has become one of the problems faced by operational staff.The practical application scene of this article is providing network public opinion analysis for each football club of China Super League.Through crawling,processing and analyzing data from Netease sports,Sina Weibo and other websites,it can provide a comprehensive display of information so it can help operational staff to develop operations more specifically and flexibly.Select multi-dimensional network data for comprehensive analysis according to the characteristics and circumstances of football industry,so as to optimize each part of the football competition.The system can help football clubs not only master their own data,but also get hold of the information of their competitors.The clubs can thoroughly understand recent news of their fans and dig out their voices and attitudes.The whole system can provide personal user portrait and individual tags for tagging fans.Firstly,the article describes the background and significance of the development of this system,and then introduces the technologies that during the process of developing the system.Including using Weibo API and web crawler to getting data,using ICTCLAS tool to realize word segmentation and using text clustering method to realize text analysis.It also describes the developing tools for the system.Secondly,according to the actual business requirements and functional requirements of the network public opinion analysis system,the overall system architecture is determined,including the system software architecture and system technology architecture.And divide the functional modules of this system.Finally,this paper elaborates the design and implementation of the network public opinion analysis system and testing process.It describes every function module in detail on the basis of the orderof data acquisition,data processing and data presentation.This part is the key content of the article.The innovation of this paper includes the following points:firstly,this paper is aiming for football industry to collect,process and analyze information,which is targeted and has actual meaning;secondly,it can achieve the process of data analysis multi-dimensionally and comprehensively;finally,it can visualize all data using the dynamic graphical tool which can be easily configured.