Strategy Research Of Elevating Airport Media Customer Perceived Value Under Internet Background

According to the disclosure of unaudited financial report of AirMedia in the third quarter of 2015, with multiple projects being operated at the same time and the influence of economy background, the sales of AirMedia had been affected greatly. It’s found out that the advertising market has stopped growing, and the negative growth has come out, and the new media like the internet media and social media is booming greatly. This paper is researching and finding out how to enhance the enterprise’s core competitiveness by improving customer perceived value, with the example of AirMedia group which is a giant aviation media service provider in China.Facing to the competitions and challenges, this paper is researching for the strategy to enhance the customer perceived value by the example of AirMedia, and this can make the enterprise core competency much stronger to push the development of the enterprise. The research starts with the theory of customer perceived value, and get the conclusion that the problem should be solved from the customer perceived value. We can learn from the case studies and get the conclusion that the problem cannot be solved from the appearances. For the actural strategy, we should promote from the senses, attract the audiences’ attention and make a good impression of media, advertisement and brand. The implementation of this strategy has very important significance to advertisers and media industry. This research also has significance on media choice and innovation.