Empirical Research On “Shenma Search ”News Search's User Behavior

Mobile search as mobile Internet age important news distribution channels, has accumulated considerable audience continuously, has received more and more attention.Shenma search since its inception, with its unique advantages to occupy the market in second position, become the audience to view the daily news and information, one of the important channels of information.In this article, through questionnaire and user behavior data analysis, analyzes the audience Shenma news search in the search on the user's behavior characteristics and the problems in use, including the use of the audience motivation understanding insufficiency, the audience using different behavior characteristics is difficult to grasp, audience activity and participation is not high, the audience recreational demand degree and the scale is difficult to grasp, etc.In use and meet the demand of theory, theory, using the theory of motivation theory, based on the proposed optimization Suggestions to solve these problems, namely, pay attention to the audience use the research of the motives of, improve the audience's participation and active, pay attention to the daily maintenance of audience and meet the needs of audience, etc.Hope to be able to through the study of this article, the mobile search, including what search news search in continuous optimization, in order to better meet the needs of the audience.