| The TV program "Breaking News of films" is a film program produced by Hunan Xiaoxiang film channel with the young audience as the core target audience. "Breaking News of films" was established in 2009,it uses professional attitude and unique perspective to dig the truth behind moviedom and explore the secret of the movie production,unearth the stories behind the movie stars,make noises of movie industry on TV platform.Although "Breaking News of films" started fairly late in domestic movie programs,but it obtains high ratings in the competitive TV market.What kind of developement history did it experience?What's the advantages of the program compared with similar movie TV programs?In the form of the program, it use the films topic as the "main track", and also combines with the film festival, film news and other program forms. It's rich content and form owns the materials that extends from the film industry to the television, music and sports that are connected with filmmakers. In the content of the program, "Breaking News of film" contains domestic and foreign film information, focus on the appreciation of both popular films and the classic films, and commitment to analysis both of the positive and negative events in the film industry. These features gratified the target audience demands of diversification, individuation, and three-dimensional., and this is the core competitiveness of how "Breaking News of films" booms one of domestic famous film TV program. Of the audience targeting, "Breaking News of films" produce programs based on target core audience demands, focus on the domestic and foreign first-line film, cinema blockbuster and top film event, and this is the key of why "Breaking News of films" has a stable group of audiences. In the parts of publicity and marketing, "Breaking News of films" mainly uses television media, it's fully consider the habits of core audience to get the film information. Meanwhile, it combines with the paper media in view of the habits of olds audience to get the film information. This is one of the important reasons for the "Breaking News of films" that has stable ratings and market share."Breaking News of films" also owns many problems, these problems leads to many challenging of the late development of the program, and finally result in it go off the air. Generally speaking, the internal causes that lead it go off the air can be attributed to following reasons. The form of the program is not creative enough and then it cause the audience's aesthetic fatigue. The program content is not combined with the local cultural elements, so that the brand value is difficult to upgrade. And host style of the program lacks of interaction with the audience, so audience's loyalty is not lasting. The external reasons of the program off the air can be attributed to rapid development of the domestic market, the living space of "Breaking News of films" increasingly narrow. With the rise of the cinema and Internet movies, program's audiences were diverted, and market share is difficult to increase. Also, with the development technology, the production cost of television programs rising. "Breaking News of films" ends its run. |
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