Design And Development Of KKeye SEM Individual Platform

With the popularization of using search engine, Search Engine Marketing(SEM) becomes increasingly important. The basic idea generalized by SEM is to let the user discover information actively, and further know about his necessary information by clicking advertisements and entering into targeted webpage. The most effective form of search advertising is CPC keywords. When a user searches a keyword, which advertiser offers a higher price to this keyword, it will have larger possibility to rank in the top in promotion and pays per click. This advertising form is widely accepted by general enterprises, because it provides a set of complete SEM optimization and management platform for enterprises, while this platform can improve the management efficiency of enterprises and reduce administrative cost.According to customer actual demands, we design and development a set of SEM individual platform named KKeye, which integrates with Baidu, Sogou and 360, etc. Chinese search engine and offers plenty of practical function modules. For example, intelligent bidding module can assist users to make keywords reach the most appropriate ranking. Customers want to make some core keywords rank in top three through competition. Such a goal can be easily achieved by using intelligent bidding module. CPC optimization module can provide one-button optimization, so as to help users obtain more effective clicks in the premise of the same budget. The keyword tool module recommends appropriate keywords from the competitor's keywords, offers various recommendations on accurate keywords, including self-contained recommendation, industry-based recommendation and relevance, etc., and can save lots of artificial word time. Flow analysis module connects to Google Analytics data directly and carries out an analysis in time by aiming at the input effect. Monitoring module of natural ranking detects customers' website every day and conducts statistics on natural ranking results of given keywords by searching rankings naturally. Based on these data, advertisers formulate launch strategies of bidding advertisements. Except for these modules, this system also provides some practical modules, such as comprehensive statistics, competition analysis, prevention of malicious clicks and network monitoring, etc. KKeye integrates with these functions and makes enterprises select function modules as required.