The Research On Communication Of Mobile News APP In China

The development of mobile internet and smartphones has greatly improved theevolution of mobile application (APP). As an emerging media?mobile App not onlyinfluences mass consumption patterns, but also significantly alters media environmentand brings enormous challenges to traditional news media. To a certain extent, mobilenews App has become an essential tool by which traditional news media accessesmobile internet. Currently, the communication characteristics and development trendof mobile news App has attracted more and more public attention. Therefore, it is ofpractical significance and application prospect for mobile news App research.The main purpose of this thesis is to generalize the communication mode ofmobile news App in China, analyze development factors of it, and discuss the value ofmobile news App in news media, industry development and social relationship.Moreover, we proposed efficient solutions to solve the current problems of mobilenews App.To some extent, the changes, which mobile news App has brought to readers, isnot only news information itself, but more about novel experience of informationintegration and convenient use, which eliminates traditional distinction ofdisseminator and audience, breaks through the temporal and spatial limitations andprovide more dimensional access to news information. On the other hand, because ofthe fierce competition and rapid development of App industry, the life cycle of mobilenews App is generally short, and its sustainable development ability is not sufficient.Thence, improving innovation in content and setting up supervision mechanism toprevent security threat are the effective strategies to solve the problem.