Research On The Development Strategy And Tactics Of Beijing Emerald City Primary School

Beijing Emerald City Primary School is a regional high-quality school established as a new type of school building.After ten years of development,it has occupied a leading position in the region and has established its own second campus.With the gradual expansion of the scale of the school,a lot of newly-established branch schools supported by prestigious schools are upsurging around the school.The school needs to further consolidate its position.It is of great practical significance to formulate appropriate development and implementation strategies.This paper is guided by relevant theories of strategic management,using internal matrix and external matrix to analyze the school's internal conditions and external environment,and summarizes the advantages and disadvantages of the school and the opportunities and challenges currently faced by it.In addition,it formulates the development strategy and tactics of Beijing Emerald City Primary School by using IE matrix and SWOT analysis model and gives corresponding strategic measures.The main conclusions are as follows:The internal and external advantages of Beijing Emerald City Primary School are on the general level.The applicable development strategy at this stage is to enhance the brand image and develop characteristic courses.That is to say,it is needed to the maintain and promote the brand of Beijing Primary School,greatly support the development of featured course.To this end,the school should strengthen its brand publicity,design distinctive identity,focus on alliance development;starts from studying on education needs,hierarchical design of school curriculum,promotion of professional skills of teachers,improvement of student and teacher evaluation system to guarantee the implementation of the above strategies.