On Internet Marketing Strategy Of Wushu

With the rapid development of Internet,network information techn ology is widely used in the world scope,how to master and make use o f network information tools become each enterprise one of the importa nt means of gaining competitive advantage.Martial arts combine with the Internet for network marketing,not only for wushu inheritance pr oblem provides a new living space,and provides a new opportunity for development era of martial arts.In this paper,using the method of documentary,the specification is analyzed,the development of Chines e wushu market from martial arts service market,martial arts,martia 1 arts supplies market consumer market,the martial arts market struc ture four aspects,Internet marketing strategy to provide a reference basis for the subsequent martial arts.Analysis on factors of wushu Internet marketing feasibility,think martial arts the feasibility of Internet marketing five reasons:the change of the consumer consumpt ion idea;Internet marketing system of mature;Martial arts socializa tion and marketization development;A variety of martial arts meet di versified market demand;The policy laws and regulations.On this bas is,using the STP marketing theory respectively on the martial arts m arket of Internet marketing segmentation,choice and positioning.Thi nk martial arts Internet marketing services market can be subdivided into martial arts and martial arts supplies market,martial arts serv ices including:martial arts fitness service market,competitive mart ialarts,martial arts self-defense service market,martial arts ente rtainment services market,martial arts supplies market including:ma rtial arts clothing,shoes,martial arts equipment,martial arts book s;Chose martial arts no difference,difference of Internet marketing,intensive three markets;Locate the martial arts two market share an d fill a vacancy of Internet marketing.Based on this,using the theo ry of 4 ps,increase the service strategy,and according to the marti al arts online virtual Internet marketing with entity stores mutualit y,into the 020 online concept,developed the martial arts 020 4 PSS online marketing strategy,namely martial arts 020 online product str ategy;Martial arts 020 online service strategy;Martial arts 020 onl ine channel strategy;Martial arts 020 online pricing strategy;Marti al arts 020 online promotion strategy.