The Formation And Risk Avoidance Of Public Opinion Field In The Network Society

In the Internet era,it is an inevitable trend of the public opinion seeking to survive and becoming powerful in the network society.Network public opinion field is a space based on the social network to get different opinions together and communicate.It is an important space and part of the whole public opinion field.The reasons for the existence and development of network public opinion are profound and complicated,including the media technology revolution,the social transition problems,and people’s mental anxiety,etc.We can divide the network public opinion field into different constituent parts according to different media platforms,including Weibo,WeChat,BBS,Post Bar,news websites,Zhihu,and then get several architectural public opinion field.In the process of the public opinion’s emerging and spreading,each field has its own transmission mechanism and characteristics.Among them,the Weibo public opinion field is the most powerful one,and the WeChat public opinion field is on the rise.Each field share a relation of mutual support,and has its own labor division as well.There is fierce competition in the network public opinion field.Different social classes’ confliction based on their own interests and the competition of domestic and overseas public opinion power are the driving force of the formation and development of network public opinion field.So the formation of the network public opinion field includes two paths,one is the self development,the other one is the construction by official force.Two paths complement each other.As a special product of the Internet era,the network public opinion field will also derive a series of risks threatening the social stability,such as irrational public opinion’s compelling,rumor whispering,and social unrest,etc.These risks relate to profound social factors.Risk aversion is the least cost method in governance of the network public opinion field.We need to strengthen the interaction between the official public opinion field and the network public opinion field,and also need to reinforce the internal purification ability of public opinion field.What’s more,we should establish systematic and fundamental countermeasures to avoid the risk of network public opinion field from the deeper factors of social mentality and social structure problems.