| With Premier Li Keqiang at the end of 2015 "Internet plus" concept and the State Council in 2014 to speed up the sports industry policy formation,"proposed Internet plus" plan of action and the development of the sports industry to file,"Internet plus sports".With the change of the Internet to the mobile Internet network environment,mobile Internet plus sports "also came into being.The mobile Internet has gradually penetrated into people’s lives,the traditional sports industry is able to obtain a new breakthrough with the mobile Internet,making the sport into people’s lives,expanding the sports consumer market and demand.As an old industrial base in Northeast China,Shenyang’s sports industry started relatively late,but in the new social environment,the development of Shenyang sports industry is still relatively fast.In the 2008 Beijing Olympic Games,a division of the football project in Shenyang;in March 12,2009,the Twelfth National Games hosted by Shenyang.The two large-scale sports events,promote the development of sports industry in Shenyang,and improve the awareness of national fitness in Shenyang.In China’s large-scale Internet users,the proportion of 20-29 years of age is 30.7%,college students are in this age.College students as a special consumer group.In this paper,through literature review,logical analysis method,the relevant data query,classification,sorting get theoretical knowledge.According to the overall ideas of this thesis,the design of the questionnaire,the basic situation of the investigation,the basic situation of college students in Shenyang mobile Internet era Shenyang city college sports consumption content,mode,channels of consumer behavior,analysis of factors affecting the mobile Internet era affect college students’ sports consumption behavior.This paper analyzes the present situation and problems,and puts forward some suggestions on how to improve college students’ Sports consumption.Research findings:One,the mobile Internet era,Shenyang college sports consumption channel change,converted by the PC terminal to the mobile terminal;the college students in Shenyang city were surveyed,most of the students of sports consumption and exercise,Shenyang City University sports participation is generally high,Shenyang city college sports consumer base.Two,Shenyang college students think the mobile Internet era of sports consumption of high degree of importance;Shenyang college students to obtain sports products / services information,mobile phones,computers,friends introduced as the main channel.Three,sports APP has become the main object of college students in Shenyang city to use;types of sports APP,downloads from high to low in several categories,the basic equal;college students sports APP’s main purpose is to stimulate their own exercise.Four,the kind of sports consumption as long as the physical;time saving,cost saving and simple operation is the college students in Shenyang city in the mobile Internet era of sports consumption motivation;sports product / service price,quality,diversity and consumer evaluation are the main factors influencing the mobile Internet era of sports consumption of College students in Shenyang city.Five,the mobile Internet era of college students in Shenyang after the satisfaction of sports consumption,most of the students are satisfied,and that the mobile Internet consumption is more important.Six,the mobile Internet era of Shenyang City College Students’ sports consumption factors,divided into internal and external factors to the data obtained by the analysis of the sports consumption of the interaction of internal and external factors that two students in Shenyang City,and there was a significant correlation.According to the research and analysis of this paper,in order to improve the sports consumption behavior of Shenyang college students in the mobile Internet era,the following suggestions are put forward.First of all,the school should be through various publicity channels,to increase sports propaganda,improve students’ cognition of sports and physical exercise,the formation of good sports consumption consciousness,rational rational consumption;secondly,college students’ sports consumption,sports should be used,should pay attention to the quality of products and service,price,consumption and record the consumer’s evaluation,to ensure that their personal data and the safety of the funds;finally,sports businesses or enterprises should improve their own reputation,physical product / service price,logistics channels,improve the sports consumption behaviors of College students. |
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