The Study Of Guidance Of Contemporary University Students' Values In Their Film Consunption

The film is an imperfect art,to some extent,but the analysis of the values which the film reflected should not have regrets.As an art,the film naturally carries the film practitioners' values and ideological ideology;and as a consumer product,the mission is truly accomplished only when the film is used by people and has an impact on people's lives.Therefore,not only do the film market produces movies,but manufacture the values which movies contain;and people are not watching a movie,but in the consumption.For the contemporary college students after the 1990 s,who have been tagged with “the Internet Age Aboriginal”,the film has become a part of their living environment,affecting their value choice,value judgments,and even values,invisibly.However,the huge movie box office is not necessarily consistent with the socialist core values,and the Oscar is not encouraging for the Chinese dream definitely.So,we can't talk to ourselves behind a closed door,confronted with the states of the guidance of contemporary college students' values and their ideological and political education,facing the challenges,meeting the challenges,and keeping our ideological bottom line in the growing market of films are our current tasks to solve.Researching the guidance on contemporary university students' values from the film consumption,this paper analyzes and investigates the comprehensive characteristics and viewing situations of the contemporary college students from the perspective of film consumption,by literature research,questionnaires and case studies.Then,this paper dissects the current value-oriented and value-output phenomenon implied in Chinese film market,from the point of film consumption.Also,we need start from the film consumption and its boot mode to give full play to the role of the subject of ideological and political education in guiding the values,and actively guide the object of ideological and political education to establish the correct values and recognize the socialist core values,as the same time,practice them.To achieve these points through the movie consumption,we need the government to lead the direction of film consumption of the modern college students to socialism;we hope to use the power of social media to guide the direction of public opinions of film consumption;and,we want to foster college students' socialist core values with the power of colleges and universities.In Yanshan University,the "Red Melody" Movie Salon gradually makes the ideological and political education walk down the "altar",through the effective interaction between subject and object,and explores the feasibility and possibility of cultivating contemporary university students' values by film consumption,guiding the values of contemporary college students and outlook on life with a positive and effective way.It is its purpose to establish the feelings of the socialist core values in sound,light,and motion pictures,and cares the hearts of the contemporary college students with the red faith.