Research On Match Operations Of The Nanjing "Xingguang Cup" Golf Challenge

Since its inception in 2007,Nanjing “Xingguang Cup” Golf Challenge has made some achievements,but the match operations of the Nanjing “Xingguang Cup” Golf Challenge have some problems.How to improve the match operations and propose some suggestions for the Nanjing “Xingguang Cup” Golf Challenge are the main goal and significance of this thesis.This thesis studies the development situation,operations model,operations content,event types,activities associated with business,media campaigns,match brand images,and cultures of the match via the various research methods,such as documentary,expert interview,logical analysis,and so on.This thesis analyzes the problems existing in the Match Operations of the Nanjing “Xingguang Cup” Golf Challenge,and then gives some conclusions and suggestions.The main problems of the Match Operations of the Nanjing “Xingguang Cup” Golf Challenge are: the management model of the match operations has some faults,which is bad to the further development of the challenge match;the propaganda contents of the challenge match are more dull;the patronage system of the challenge match is more simple;the tax policies and laws of the golf of our country are incomplete.For the above problems,this thesis gives the following measures.Firstly,the Nanjing “Xingguang Cup” Golf Challenge should improve the management model of the match operations and the ability of the match operations.Secondly,the Nanjing “Xingguang Cup” Golf Challenge should strengthen the propaganda of the golf cultures,increasing the impacts of the challenge match.Thirdly,the Nanjing “Xingguang Cup” Golf Challenge should improve the patronage system of the challenge match and then seek more sponsors for the challenge match.Finally,the Nanjing“Xingguang Cup” Golf Challenge should strengthen cooperation with all parties and create the brand challenge match.