Research On The Development Path Of Badminton In Changchun Under The Background Of National Fitness Normalization

In order to meet the needs of socialist modernization and the improvement of the national physical fitness,Changchun fitness gradually achieve normalization.Badminton is one of the three most popular sports in Changchun.How to achieve long-term sustainable development under the background of the new national fitness normalization has aroused the concern of all circles.In this paper,the author uses the methods of literature,expert interviews,questionnaires,logical analysis and so on,to study the development path of badminton in Changchun under the background of national fitness normalization.In the study,first of all,the status of the national fitness in Changchun was investigated in detail,including the awareness of the national fitness,the activities of the state,and consumer awareness of the investigation and analysis.The results showed that the general fitness awareness of the residents in the city of spring and spring was higher,and the popularization of the national fitness activities was widespread and in-depth.Then,this paper makes an investigation and analysis of the crowd characteristics,activities and the present situation of badminton market in Changchun.The results show that the participation of badminton sports in Changchun tends to be younger and younger,and the number of teenagers is less,activities in the development of sports organizations are not in place,the masses are increasingly demanding on the level of badminton.Changchun badminton market,consumer enthusiasm rising,but the overall level is not high,the efficiency is low,the profit venue supplies sales industry category is becoming richer,but the lack of professional personnel,training industry market disorder.This paper makes a detailed analysis of the opportunities and challenges faced by the development of badminton in Changchun under the background of national fitness normalization.Facing the main opportunities are: enhance awareness of national fitness,Changchun sports population increased;social investment to increase the overall level of development,sports promotion;Changchun badminton sports market is opening up new prospects.The main challenges are the shortage of talent and thechallenge of resource competition.Finally,according to the analysis of the current situation and opportunities and challenges,the paper puts forward the path choice of the development of badminton in Changchun under the background of national fitness normalization:(1)Strengthen the reserve talent support.(2)Make full use of school resources.(3)Marketization and industrialization development.