An Analysis Of The Factors Affecting University Students' Using Intention For Blackboard Platforms From The Perspective Of UTAUT

One of the inevitable development trend of higher education in the 21 st century is the digitalization and informatization of education.Information technology in education has made many achievements,due to the follow-up education informationization construction,our education concept increasingly with international standards,more and more researchers began to pay close attention to online education,and appreciate the convenient access to information,fast and efficient.The key and focus of network education based on network education platforms,from the perspective of Constructivism--the learner is the center of the learning process,the core is network learning,because it has many advantages,such as the freedom of time and space,the diversity of media choices,the repeatability of resource utilization,the teaching of individualized learning,learner autonomy,feedback and so on.The teaching method of using online education platforms is seeking a balance between the original classroom teaching mode and distance education network method,it not only reform the original form of education,but also take into account the convenience and superiority of remote network education.At present,teaching platform has become more and more popular,colleges and universities choose different functions of the network teaching platform based on the school's own case,the use of the network teaching platform is still not ideal,application effect is not significant,but for students who are accustomed to traditional teaching,it will bring new changes in education,which are worthy of deep discussion.Based on the above research background,the main research methods of the questionnaire as the Northeast Normal University used Blackboard teaching platform for students as the research object,investigation on the application of Blackboard platform in teaching,the questionnaire is designed based on the UTAUT model,and contains open questions and closed questions.The research takes "performance expectancy","effort expectancy","social influence","expectation" "convenience","information literacy","content evaluation and experience " as the core of elemental analysis,take gender,grade,course selection,learning style as adjustment factors,this study uses quantitative research methods to analyze the impact of students' intention to use the Blackboard platform,and based on the analysis of the data,the results were obtained:college students use BB platform intention to positive effects from high to low level factors were community impact,convenience,desiredobjectives,the negative factors were respectively,information literacy;"content experience" and " performance expectations" are different from previous forecast,the two factors not directly influencing using intention,but have a certain impact on the rest of the five core factors;four regulating factors on using intention have moderating effect,especially the learning style,which is more comprehensive and powerful.Through the analysis of influence factors,through the analysis of influence factors,this study combines the students answer which they gave in open questions,and directed towards the core influencing factors,put forward the corresponding suggestions,with a view to enhance the intention of the platform,and then to promote the use of behavior proposed with a promotion,scientific and rational strategy.