| NBA has always been an important representative of the world basketball field and logo,not only lead the world of basketball trends,but also the focus of fans around the world and the media.The existing NBA players,the proportion of black and African players accounted for 80%,and most have a cool game and high popularity,often through their own efforts and performance as a "superstar." And these distinctive performances compose of "cool pose",which is a prevalent phenomenon in the black players.Sociologist Richard Majors said: "Cool pose" is a stylized camouflage appearance,used by black male athletes,which not only increases the physical value of the black players in sports,but also allows them to subvert the white racial logic,and use it to threaten opponents in sports,especially white opponents.In order to analyze and study the behavior of "cool pose",this paper adopts the literature analysis method,the image data analysis method and the case analysis method to produce the "cold posture" of the NBA African-American athletes reasons,performance and impact of a comprehensive analysis.This article holds that the expression of "cold posture" is vivid,diverse and specific,including clothing,tattoo,trash and celebration,and the appearance of "cool pose" is the result of multi-factor comprehensive effect,such as the Western world's ethnic culture,Anti-racial discrimination efforts,black players for social identity,the pursuit of male temperament,the player's own motives,the impact of the media,the overall NBA environment and the player's living environment.The presence of a "cool pose" inevitably has a deep impact on the players,the team,and the NBA(league): it can enhance the player's strength and business value,let it have a unique personal style;can build the team culture,The players have a unique relationship between the impact;affect the rules of the Union changes and development,promote cultural diversity and affect the overall development of the NBA trend. |
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