Original Ecological Four Sports Promotion Research

Original sports ecological four promotion is China’s first four movement through the construction of ecological civilization connotation,in sports experience as the goal of sports tourism lands project,ecological four movement is made based on the natural ecological environment will be swimming,kayaking,mountain biking,trail running four most basic human survival skills of water and land and modern leisure sports life style,the combination of the original hit a unique charm,independent intellectual property rights of "ecological four" sports research.As a potential first started emerging sports project,need to establish a reasonable and effective promotion strategy.This paper adopted the method of documentary,expert interview,on-the-spot investigation method and other research methods,more comprehensive understanding of the ecological four movement development present situation,find out the influence of ecological four sports promotion and popularization of reasons,and puts forward some targeted strategies and Suggestions,in order to ecological four sports popularization and promotion can better,faster,and promote its nationwide and can get better development in the world,as well as academic research and practice of other emerging sports in China to carry out the research idea and reference basis.The results show that:(1)Ecological four movement is one of the most development potential of the emerging original sports,it is in its infancy,the birthplace of the four ecological sport suqian is better,to carry out ecological four movement has become the sport of suqian business card.Ecological four league the rest of the 12 cities are also actively bid or ecological four events,the project has good prospects for development.(2)Ecological four sports development of favorable factors mainly include: the strong support of national policy;Good market atmosphere;Ecological four sport itself of the advantage of project and audience satisfaction and athletes,and analyzes the media support.Ecological adverse factors of the development of the four sports mainly include: with many types of events;Project funds focused on government investment,the marketization degree is not high;Ecological four sports itself;Less knowledge;Fewer game exchange activities;A single propaganda way.(3)Four ecological campaign include: the promotion of media promotion,the promotion of campus and society three aspects,media promotion is mainly television,books,magazines and WeChat;campus promotion is mainly teaching promotion,sports training and competition promotion,the ecological theory of four sports adult ceremony,eco four sports summer camp and promotion of scientific research;social promotion is mainly ecological four sports photography exhibition,ecological,ecological four sports run four city ecological alliance,four team melting journey and eco four fitness activities.(4)The four sports promotion advantages of ecology are more diverse in the four sports events.There are not enough registration methods,inadequate service details,and unfixed line setting in the four sports promotion of ecology.