| Volleyball is an important part of sports in our country,the three big ball sports in the best performance at the same time,the market is currently the three big ball in the development of the ideal,this is the challenge of.2014 in October 20 th to future opportunities for the development of both Volleyball League market,the State Council issued "on accelerating the development of the sports industry to promote the sports consumption some opinions,stressed: the future of the sports industry will become the main force of Chinese economic transformation,the development of the sports industry a comprehensive strategic plan,and points out the specific goals and direction of the development of the sports industry;the volleyball market development direction is pointed out and a new idea.Accompanied by 2015 women’s Volleyball World Cup Chinese team won the championship,the 2016 Olympic Games women’s volleyball China again after a lapse of 12 years won the Olympic champion,return to the top of the world,people for the volleyball heat Love ignited again.But this is in stark contrast to the National Volleyball League 2015-2016 season,suffered a rare cold,no league title,comparing the status of such sharp so that all sectors of society to once again focus on the National Volleyball League.Aiming at this phenomenon through the method of literature,questionnaire survey method,interview method,SWOT analysis method.Statistics,from the four aspects of Volleyball League market were analyzed,the purpose is to achieve recognition of the change of the League league market,development and promotion of new ideas,and in combination with the current pipe center reform ideas on the basis of systematically combing and analysis of the National Volleyball League market.The feasibility of the proposed development of the market of the national volleyball league matches.Through investigation and analysis,the conclusions are as follows:1.The competitive market,two times the athletes in new season,improve the enjoyment of the competition and confrontation,elite athletes move,shorten the overall strength of the team gap;introduce a high level of foreign aid,is conducive to improve the visibility of China Volleyball League;start all star game not only to further improve the League influence and visibility,there is conducive to the further development of market competition.2.The League services market,the new funding model affects the future of the quantity and quality of the Volleyball League sponsors;compared with the previous season ticket prices have greatly improved,the audience is less affected by the ticket price;19 home court division ticket market is huge,the individual "status with the ball division city".3.The League media market,micro-blog,WeChat has become the main platform of the event;the new season of event broadcast channel diversification,new media on the events of the broadcast sessions most attract large audiences;the new season was released on the stage of the League news reports.4.In the market of league matches,it is necessary to establish the concept of market competition in the league and to open up the market;the existing league matches lack of team logo,the quantity and types of commodities are not enough,and the price positioning needs to be discussed.5.The National Volleyball League Volleyball advantage is outstanding,women’s volleyball team spirit has far-reaching influence,China has a huge market potential audience.Volleyball League is the main disadvantage of TV media to league broadcast time is not reasonable,broadcast sessions less;lack of professional sports club management personnel and agents;the club construction is not perfect,the lack of development and management;part city remote home court.6.There is a new opportunity for the National Volleyball League Volleyball League season ushered in the reform and development of many of the college volleyball is conducive to the promotion and marketing of the sports Volleyball League,occupation of attention.The challenge is other sports leagues for the market,some of the League home court city sports atmosphere,the League has not formed the characteristics of the project brand. |
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