The Development Of "7.16 National Swimming Fitness Week" And The Research Of Its Social Values

After the Beijing Olympics,China competitive swimming levels significantly increase emerge like Zhang Lin,Sun Yang,Ye Shiwen,Ning Zetao,etc made history in the international competition of elite athletes.Meanwhile,China has also officially August 8 of each year as the country's "National Fitness Day".Fitness with the development of competitive sports more and more attention by the State,and in 2014,rising to a national strategic level."7.16" as the anniversary of Mao Zedong swimming the Yangtze River,and also is the unique cultural heritage of swimming that Mao Zedong left to our country,it has become a veritable public "swimming" folk definition,recognized by the society.July 16 every year on this day,thousands of swimmers will invariably participate in swimming,mid-stream water into the River,forming spectacular swimming fitness boom.State General Administration of sport swimming Management Center carry out "7.16 national swimming and fitness week" in 2014 in the nationwide,get the broad participation of swimmers across the country.Paper to "7.16 universal swimming fitness week" activities carried out and the on masses swimming movement development of social value research for research object,using literature information method,and interview method,and survey method,and case analysis method,main research method,from "7.16 universal swimming fitness week" activities organization participation situation and its activities carried out by brings unique of social,and culture,value aspects for research analysis,obtained following conclusion:(1)Development of mass swimming activity in China has a long history,people swimming and fitness sports have their positive response "7.16" participation units,number of participants,covering geographical growth spurt occurs in three years.(2)Activities carried out to open water swimming and swimming pool complex compliance activities as the main form.Mass swimming activity in different areas affected by cultural differences,geography,climate,environment,economic development and the concept of health,the Government supports the development of showing the influence of regionalcharacteristics.(3)"7.16" activities carry out the national fitness program,through the participation of brands promoting mass swimming,and active development history swim and theme wide publicity to its unique cultural value.(4)Community is energy spread through public activities,through activities with the regional characteristics of the active sites to promote people and people,people and society,people and nature live in harmony.(5)"7.16" activities,promoting community sports consumption structure,improvement of the;driving the development of regional tourism;physical fitness,reduce medical spending,with a wide range of socio-economic value.(6)Campaign highlights activities around the site and on the process of site development,unit number of hoax activity,activity is not standard,and so on.