Research On The Present Situation And Countermeasures Of Shenzhen Rock Climbing Club

In recent years,with the promotion of national policy support and competitions,more and more people are aware of the climbing movement,because of its fitness,entertainment,competitive features and so on attract more and more people to participate in the climbing activities,especially by many youth groups favored,become the preferred work,life,learning "decompression agent." With the increasing of the climbing sports Group,the market demand expands unceasingly,in order to satisfy the demand of the populace consumer,the development quantity of the climbing club of China has been increasing in the last two years.But at the beginning of the development of climbing clubs there are various obstacles to their development,the health of the climbing Club is sustainable development,related to the better popularization of the campaign,is an important factor affecting the development of China’s rock climbing.This study adopts the methods of literature,interviews,questionnaire and mathematical Statistics,and analyses the current situation and existing problems of the climbing clubs in Shenzhen city,and puts forward corresponding suggestions.Research conclusions are as follows:(1)rock climbing is an emerging sports items,the awareness of the masses is lower,the market of small scale.(2)the part of the rock climbing club didn’t get the relevant departments to conduct a business qualification certification activities,reflected the government department of rock-climbing venues of operation exist the problem of insufficient supervision.(3)the rock climbing club management,operators and managers lack of advanced management concept.Club for small scale,organization is not perfect,unable to attract or stay professional.(4)the rock climbing club market operations,the target market is not clear,service products and promotion channels for a single case.Recommendation: 1.Government level(1)increase the investment of the climbing sports infrastructure(2)Strengthen the training of professional talents,and provide talent protection for the development of climbing sports.(3)Government departments to strengthen the supervision of climbing sports venues.2.The club level(1)The Management Manager further study,change the management idea.(2)Perfect Club organization System(3)Enrich the service product category and enhance the attraction of the product.(4)Market segmentation,clear market positioning.(5)School-enterprise cooperation jointly cultivate compound professionals,improve the salary training system,retaining professionals.(6)Aiming at the target market,optimizing the strategy of promotion portfolio.