Xiamen Sports Resources Present Situation And The Development Strategy Research

In recent years,in the promotion of sports reform and development policy,the national sports demand more and more strong,"the sports fitness and leisure sports" way of life "the people continuously,the development mode of sports industry + financial + Internet plus",gave birth to the sports industry in the spring.Under the background of globalization,the sports industry for the city's economic transformation and upgrading strategy,culture science and technology innovation ability cultivation and application of city modernization and management,and create economic and social benefits and other aspects to add a thick and heavy in colours.Using sports as the basis,the integration of sports resources,optimize the allocation of resources,improve the quality of city people,to enhance the visibility of the city,to attract tourists,sports events due to extensive influence and popular.Therefore,the management of all kinds of brand sports events has become an important means of urban marketing.In this paper,the resource theory and system theory under the guidance of the theories and methods of economics,management science,with the large-scale sports event operation process of Xiamen city as the main object,on the basis of investigation and analysis of the current situation of sports resources in Xiamen,on the development strategies of Xiamen sports events application development and utilization of resources theory,put forward by the Xiamen area characteristic sports resources oriented construction of Xiamen brand sports resources system,lay the foundation for the completion of the Xiamen 13 th Five-Year plan "on the west side of the Straits event center city".This paper mainly discusses the following questions:1."Resource","Sports" and "Sports" and "sports resources" Research on related theories,the concept of sports resources is more systematic and dynamic characteristics,and reflect the value of the regeneration function.2.Through the investigation of the Xiamen Municipal Sports Bureau and the Xiamen Special Economic Zone Yearbook and other information,sorting out and access to Xiamen sports resources and sports event resources of a document.3.Taking Xiamen as the representative of the three large-scale sports events,an empirical analysis of the Xiamen brand competition resources optimization management model,for the effective allocation of resources development strategy.Not worth mentioning these results in many predecessors achievements before thinking for the sports inferior by comparison,only the resources in the field of theory construction in their superficial,which would be helpful for the development and utilization of sports resources in Xiamen city.For the construction of the west coast of Xiamen Strait games center to provide reference.