| The development of China's online music education industry is just beginning, online music education has broken the traditional teaching to the limit of time and space, strengthen the exchange and communication between the learners, and can through technical means, to the students' learning outcomes digital quantitative, supervise and urge students to learn better, you can also through the process of computer technology to make learning the game, more interesting, let learners more interested in learning, compared with the traditional boring teaching are worlds apart. Overall development, online music education is the trend of future development, and online music education of users will be used by children gradually extend to all ages of youth and adult classes, true to universal all can learn music, both channels music vision of the future. So for online music education platform of marketing research, to promote the industry development is of great significance in the future.As marketers, must fully understand the marketing environment of great changes, and properly master the marketing strategy, comprehensive, innovative, can win in the fast-changing Internet environment. In this paper, we use 4p, 4cs marketing theory to our country music online education platform discusses the marketing strategy research, make its research systematically, and for an online music education platform of marketing provide feasibility plan and guidance. Full text is divided into five chapters. The first chapter is the introduction, elaborated this article research background, research significance, research contents and research methods. Set forth in the second chapter is the literature review, this paper studies the theoretical basis, namely, including 4p marketing theory model analysis, the concept of the 4cs marketing theory and SWOT analysis tools, and social marketing theory. The third chapter analyzes the online music education industry development situation, including A general review on the development of China's online education industry, China's online music education industry development situation, and the cattle class, to play the piano, Roland digital music education industry key enterprises are introduced, the chapter also SWOT analysis tools for A online music market status quo of education platform in China are analyzed and determined, and the SWOT matrix and development strategy, finally this week for A online music education platform, the detailed analysis of the current marketing strategy of the instructions. The fourth chapter is about A music online consumer behavior survey, education platform is divided into three parts, including the basic situation of questionnaire survey, questionnaire data statistical analysis and Suggestions through the analysis of the questionnaire survey data. The fifth chapter is based on the investigation of A music online education platform improvement Suggestions of marketing strategy, mainly from the 4 p marketing strategy optimization, the 4 c optimization st rategy optimization and social media marketing level three directions are discussed.Online music in China based on the status quo of education marketing strategy analysis as the foundation, combined with the classical theory such as marketing 4p, 4cs, for China's online music education industry to conduct A comprehensive marketing strategy analysis, and to "A music online education platform" a s A case, put forward 4p and 4cs marketing theory in the online music education industry application feasibility. As domestic online music rising and the future development of education platform, through this st udy can be drawn from 4p and 4cs marketing theory to China's online music education platform marketing to bring new ideas. |
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