Nanning Li-Ning Sports Park Development Environment And The Function Orientation And The Management Present Situation Analysis

In the context of post-Olympic era, in support of national policy environment, construction and development of high-profile sports venues.This study selected environment, function and operation of current development Nanning LI-NING SPORTS PARK as the research object,mainly uses literature, expert interviews, field survey, questionnaire,mathematical statistics and other research methods to explore Nanning LI-NING SPORTS PARK development environment, real functions and operating status, attempts to locate the park as a whole integrated functions, identify the impact of the park’s operating status factors and problems and propose measures summarize the good experience, provide for other parts of the sports park construction type, and concluded that the main conclusions are as follows:1.Comprehensive functional orientation Nanning LI-NING SPORTS PARK is: to serve as the leading urban public welfare, public welfare services in the economy of both the virtuous cycle of development; new card is the city of Nanning city and as Foreign exchange; private capital and the construction and operation of regional cooperation explore new sports facilities.2.Operating status Nanning LI-NING SPORTS PARK: Management Status Nanning LI-NING SPORTS PARK, the overall good, higher customer satisfaction, economic benefits rose significantly, increasing consumer Waterfall Park and the total revenue from the current situationcan be seen in the rapid development of business the stage, the park has begun phase III construction; Park significant social benefits by the recognition and praise of the community at all levels of the competent administrative departments; Nanning LI-NING SPORTS PARK operation mode to the BOT model; reasonable mode of operation, the project settings and diverse, the main source of operating income to rely on sports consumption.3.The presence of urgent problems are: development lag phenomenon campus stadium facilities; the development of the club’s limited number of sites; campus culture methods for single people, the lack of a comprehensive sports facility management personnel; the face of the accommodation increasing, how to implement effective management; venue fees higher than the average level in Nanning;geographically remote, poor traffic environment; flawed public sports and services provided by Park stadium.4.Recommend park management development: learning advanced experience, introducing outsourcing mechanisms; increase or corrective number of sites, make full use of the park venues resources; to develop Talents for professionals from the stadium management, improve the management capacity of managers; scientific development fees standards,the development of standardized service processes; improve traffic conditions to enhance the propaganda.